Core
AI Proposal Generator
Convert site measurements and photos into branded estimates in under 60 seconds. Custom rate card baked in.
AI proposals · live for 450+ crews
Close more roofing jobs,
without the paperwork.
Ivory Roof generates branded estimates, follows up with leads, and collects deposits — so the contractor who replies first stops being the one with the cleanest inbox.
- Crews
- 450+
- Proposals / mo
- 12.4k
- Closed / 30d
- $2.1M
Generating · IVR-2418AI draft
Replace asphalt shingle roof at
32 S. Woodlawn Ave, Aurora IL
32 S. Woodlawn Ave, Aurora IL
Tear-off to deck, GAF Timberline HDZ over synthetic underlayment, ice & water shield, ridge vent, full flashing. 50-yr material, 10-yr workmanship.
Roof area
28.4 sq
Materials
$6,840.00
Labor
$4,260.00
Disposal & permit
$520.00
Total$11,620.00
Generated in 47sReady to send
In use at 450+ roofing companies
Titan Roofing
Apex Exteriors
Cloud9 Roofs
ShinglePro
Northstar Co.
Summit Roofing
The problem
Roofing software hasn't caught up to how you actually sell jobs.
A storm rolls through, the phone won't stop, and every minute spent re-typing measurements into a spreadsheet is a minute the homeowner spends on the next contractor's website.
The crew that wins isn't the cheapest. It's the one whose proposal arrives first, looks like it was made this decade, and follows up without being asked.
00:45h
Average time to write a single estimate by hand.
38%
Of insurance claims that expire because no one followed up.
2–3 wk
Of training before a new rep can use a legacy CRM.
4 tools
Stitched together on the average roofing sales day.
Product
One workspace for the roofing sales loop.
Built specifically for residential and storm-work crews — not retrofitted from a generic CRM.
Math
Instant Estimates
Squares, materials, waste factor, labor — computed against your pricing presets.
Deposit · paid$2,905.00
Retention
Automated Follow-Ups
AI runs SMS + email cadences until the homeowner signs. Claims never expire silently.
0dEstimate sent
+2dSMS follow-up
+5dEmail nudge
Close
E-signatures & Deposits
Approve and pay from the driveway. Money cleared before the truck leaves.
View
Sales Pipeline
Drag-and-drop from New Lead to Won. Every dollar in motion at a glance.
New
12
Quoted
8
Won
4
+ Revenue
AI Upsells
Gutter guards, maintenance plans, financing — surfaces extra revenue on every bid.
Unified Inbox
Email, SMS, and notes per customer in a single timeline. Nothing falls through.
Sales Analytics
Close rate, average proposal value, response time, top templates. The numbers that pay rent.
How it works
Three steps. No training day.
- 1
Enter the job
Address, roof type, size, materials, insurance details. Or snap a photo and let the model extract it.
- 2
Generate the proposal
Branded scope of work, materials, timeline, warranty, upsells — ready to send in under a minute.
- 3
Follow up and close
Automated SMS + email cadence on your timing. Get pinged the moment the homeowner is ready.
Comparison
Modern tool vs. legacy clutter.
Capability
Ivory Roof
Legacy CRMs
Time to first proposal
60 seconds
30–45 minutes
Automated follow-ups
AI drafts every message
Manual reminders
Onboarding time
5 minutes
2–3 weeks of training
Proposal design
Branded, mobile-ready
PDF stuck in 2010
AI upsell suggestions
Built in
Not available
Monthly cost
From $49
$200–$500+
First 90 days
The numbers contractors see after switching.
Aggregated from 320 paying accounts on Pro and Team plans, Q1–Q3 of this year. Self-reported.
+40%
Higher close rate
Faster response, better proposals, persistent follow-up.
−92%
Time per estimate
From 45 minutes to under a minute, on every job.
+$1,450
Avg. revenue per deal
AI upsells unlock add-ons you'd otherwise miss.
< 2 min
Lead response time
AI replies immediately so hot leads don't go cold.
Pricing
Plainly priced. Cancel any time.
Starter
Solo contractors getting going.
$39/mo
- 10 proposals / month
- CRM & pipeline
- Email follow-ups
- Mobile app
RecommendedPro
Growing roofing teams.
$79/mo
- Unlimited proposals
- AI follow-up engine
- SMS + email automation
- AI upsell suggestions
- E-signatures & deposits
Team
Multi-crew operations.
$159/mo
- Everything in Pro
- Up to 10 team members
- Advanced analytics
- Multi-office routing
- Priority support
Stop losing jobs to whoever
replied first.
Fourteen days free. No card. Five-minute onboarding. Real human at the other end of the inbox.